Salesnet’s On-Demand CRM Solution Takes Flight

During its six-year existence, JetBlue Airways has endeavored to be more than the typical airline — but for less. But as more and more airlines find it difficult to keep profits soaring, JetBlue also had to formulate a flight plan to keep its customers satisfied without cutting into margins or eliminating amenities. It began by selecting Salesnet’s (news - alert) patent pending on-demand CRM software to increase the effectiveness of its sales force. Salesnet’s is a cost-effective alternative to expensive, complex, packaged, or premise-based CRM software. Salesnet’s Guided Performance Selling (GPS) strategy essentially turns software, configuration, integration, and administration into service offerings designed to drive increased ROI — higher than purchased in-house solutions, anyway. The solution increases performance by defining best practices, guiding salespeople to use those best practices, and tracking ongoing success using those best practices. It also assists in defining the path between business goals and realistic solutions. On demand software is nothing new, but the ease of administration, adaptability, and use and the single, low monthly subscription cost make Salesnet’s an intriguing proposition. Ultimately, Salesnet was the most intuitive solution, including the sophisticated Salesnet Dashboard, which was able to display information significantly more clearly than other vendors’ solutions.