Analyst Group Reveal Drop in Price of PND

A group of analyst has predicted that despite the rise in the shipment of the PND, the price will continue to drop. This was revealed by market research firm Berg Insight. Shipments will continue to rise, but prices will continue to drop, putting pressure on the bottom line for manufacturers.
According to a statement credited to André Malm, senior analyst a Berg Insight "The personal navigation market has enjoyed phenomenal success in the recent years. Since 2004 the market has grown from more or less zero units to approximately 37 million this year. Adoption is still increasing and many innovations are still to be made but from now on there will no longer be easy profits for anyone in this industry." PNDs have flourished in an environment with little competition during the last four years. Being less expensive and easier to obtain than in-dash systems, and much easier to use than mobile handsets, PNDs have been the navigation product of choice for global consumers.
However, there will be a significant cannibalisation of the PND market by low-cost in-vehicle solutions and wireless handsets in the coming years. He further stated that "The Internet can take the navigation industry forward. Live maps and traffic information can potentially change how people drive their cars. By aggregating all relevant data at one place in the vehicle, the navigation industry can contribute to make driving more safe, economic and environmentally friendly."