BlackLine Launches New GPS Tracking
BlackLine GPS Inc. of Calgary is planning to capitalize on the growing imperative to know the exact location of your things and people.
This $400 box lets you sit at a computer screen and track the location and motion of your vehicles, be they driven by your teenager, elderly parent or employee.It can even be hidden away in the trunk, even where it can't "see" the GPS satellites.
According to the BlackLine co-founder, Brendon Cook,
"The state of GPS technology has progressed sufficiently far that it no longer requires a line of sight from the antenna to each satellite, which was the case three or four years ago."
Although, his company doesn't take credit for the progress in GPS, he pointed that it puts "a lot of care" into its antenna design to maximize overall performance. BlackLine earns ongoing revenue by selling "tracking credits," which can cost anywhere from five to 30 cents, depending on volume.
Perhaps BlackLine's biggest coup is working with Waterloo-based Research in Motion, maker of the almost-indispensable, and often GPS-enabled BlackBerry.
An interview with BlackLine GPS co-founder Patrick Rousseau is currently featured on the BlackBerry Cool (www.blackberrycool.com) website. In it, he predicts that GPS will become as standard a feature as cameras on mobile devices.
BlackLine's contribution to the BlackBerry world is a new product called Blip, which facilitates what Cook calls GPS publishing. "There's a feature that allows you, from the address book on the BlackBerry, to send invitations for people to interact."
If they accept, you'll be able to see each other's location. "Then, right from within Blip, I can call or send you a message."
Who is interested? Companies such as Birks and Mayors Inc., the Atlanta-based international jewelry company that Cook says was interested in using the application to track executives travelling aboard. He adds the Western Canadian distributor of Red Bull energy drinks also plans to use Blip to track its GPS Snitch-equipped vehicles.
BlackLine currently doesn't make money from Blip, but it's looking at a deal with a wireless carrier or a direct subscription model.
The company certainly has competitors in this space. German mobile software developer Shape Services has a competing product called GPSed that works with the latest BlackBerry models, as well as other phones that can be connected to an external GPS via Bluetooth.
Labels: GPS News


